Sustainability

Being socially and environmentally positive is what drives us motivation

We are committed to transforming the wool industry into a driver of sustainable development that benefits local communities and values and protects our ecosystems and biodiversity. Our goal is to make all our products climate-positive, giving back more than we take, eliminating any form of animal cruelty, and offsetting more than the CO2 and water environmental footprint of our products. We are committed to providing full traceability and transparency so that everyone understands the impact of our products from their origin and through each step of their manufacturing process. We will do this through product and technology innovation, and by being empathetic, respectful, and mindful of how our manufacturing and production activities interact with our communities and the environment.

We want to bring back wool for the good of the planet and the people.

Reforesting to reverse climate change

A sweater grows 4 or 5 trees, a hat is 1 tree, and you can feel each stitch like a new leaf in a forest. Knitting becomes even more special, a revolutionary act that saves nature.

That means for every skein and product we sell, we plant 1 tree. We effectively contribute to reforestation efforts worldwide and to reversing climate change. We have partnered with Ecologi, a UK-based NGO that manages reforestation projects around the world, to plant trees and purchase CO2 to offset our environmental impact.

Why did we choose Ecologi? It is transparent, which gives us peace of mind to tell you that our climate action is real and is making a contribution. In addition, they have an excellent track record in reforestation projects, making each contribution more impactful and lasting.

Wondering how many trees we have planted and how many tons of CO2 we have captured? Click on the Ecologi badge and find out ;)

The health of nature, biodiversity, and our ecosystems is in decline due to climate change. This has a direct impact on the health and quality of life of people in our communities. We are committed to making a contribution to improving people's quality of life and to conserving and restoring our ecosystems.

We are members of 1% for the Planet and donate 1% of our gross sales to Chilean NGOs working on the conservation and restoration of our ecosystems. This not only helps us fulfill our mission but also makes us very proud as individuals and entrepreneurs, and we know it makes you proud to buy our products.